Response Management


Response Capture

Many Direct Mail campaigns are based around the customer’s response and the valuable data this communication can provide for your business.

Mail Marketing Works can take the hassle out of response management by receiving your customers reply, opening, entering data, reporting and making your campaign as simple as possible.

From setting up a return address to reporting or fulfilling requests, our Hand Line Team will make your job easy. Mail Marketing Works can also help with the set-up of your survey or questionnaire to enable speedy and efficient processing at the back end.

Return Mail

Return mail can be a continuing problem to your business. If returns are not handled correctly and removed from the mailing file they can be mailed again – costing you money and irritating potential customers.

Mail Marketing Works, through our dedicated Response Management team, can capture, scan and report on return mail – allowing your data to be updated.

Returns are a trigger to update your customers details and Mail Marketing Works will work with you to ensure your data is clean and efficient.

Change of Address

Mail Marketing Works act as an agent for Australia Post to offer the “Change of Address” service. This service updates your return mail with the corrected address and returns it to you for future reference, ensuring maximum results from future customer communications.